Everything I Needed To Know... I Learned From Television (Commercials)


Television commercials can be a wealth of information about the products they advertise... or they can be completely preposterous. Sometimes the most successful commercials are the silliest; as they create a humourous, and therefore positive, link with their product in your mind, they increase the chances that you will, upon encountering their product in a store, say, "Hey, I've seen this before..." With that in mind, here are a few lessons I've learned from some of the silliest - or most successful - commercials on television.

(Note: All of these commercials were, in fact, produced by the company whose product is in question, even though my descriptions may cast a bad light on the product :-)

More examples will be added to this list as they come to me, of course. Comments? Questions? Is there a commercial which you feel deserves mention? Let me know!


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J. Nathaniel Sloan

Last Modified: May 1, 1996